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Case Studies 5 min read

Feeding America Foodbank Leverages VolunteerHub & Points of Light

Eric Burger June 25, 2024
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Foodbank of South Eastern Virginia and Eastern Shore

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Darnell Gaddis, Director of Corporate Engagement at Foodbank of Southeastern Virginia and the Eastern Shore, shares how they use VolunteerHub to enhance volunteer experiences, streamline operations, and simplify reporting.

Can you tell me a little bit more about yourself, your role, and what your day-to-day looks like?

Darnell: Absolutely. As the Director of Corporate Engagement, I oversee all our volunteer coordinators and manage all volunteer events across our organization. I also build and maintain relationships with local corporations and businesses that support us in various ways. I stepped into this role in January of this year, so I've been here for about six months. While I'm new to this particular position, I've been working with volunteers for a long time and have thoroughly enjoyed the experience so far.

What are the mission, values, and goals of the food bank?

Darnell: Our goal is to eliminate hunger in our area. Every day, we work to help our neighbors combat food insecurity in our neighborhoods. We serve a large area of approximately 4,700 square miles in southeastern Virginia and the Eastern Shore. This region extends from the Maryland-Delaware line, down the Eastern Shore, to the Virginia-North Carolina line, and from the coast out to Suffolk, Isle of Wight, and Franklin. This area, known as Western Tidewater, makes up a significant portion of our service area in Virginia.

What kind of impact has your organization had on the community?

Darnell: We measure our efforts in pounds of food delivered or shared with our community. This year, we hit a record 24 million pounds, the highest we've ever achieved. While most food banks peaked during the COVID period, reaching their maximum then, we distributed 19 million pounds during that time. The need in our service area hasn't decreased at all, and we're continually working to meet those increasing needs as quickly as possible.

How many volunteers do you recruit each year and what roles do they fill?

Darnell: We have approximately 6,500 volunteers who contribute each year. This year, we are on track to reach nearly 7,000 volunteers.

What types of roles do volunteers fill at the food bank?

Darnell: Our volunteers take on a wide range of tasks that my team and the food bank team come up with. I have no hesitation in asking people to step in and help us on the front lines.

Many volunteers help in the warehouse, sorting donated products or doing Quality Assurance shifts. Some participate in production events, such as packing backpacks for our Backpack Program, which serves about 75 schools throughout our service area with weekend food supplies.

We also rely on volunteers for food rescue. These volunteers drive our refrigerated trucks to grocery stores and businesses to pick up food donations and bring them back to us. Additionally, volunteers assist at our partner agencies, distributing food directly or meeting us at various locations for distribution.

Overall, we offer a wide variety of volunteer opportunities throughout our organization.

Can you talk a little bit about Points of Light? What does membership entail, and how does VolunteerHub help? 

Darnell: Points of Light is a national organization that collaborates with the government and the White House. By using VolunteerHub to track volunteer hours accurately, we can see the total hours our volunteers contribute each year. If volunteers reach certain milestones, such as 100, 200, or 300 hours, we can submit this information to Points of Light.

Once qualified, Points of Light sends us pins—bronze, silver, or gold—and certificates to give to our volunteers. This recognition is highly appreciated by our volunteers and is a great way to thank them for their contributions. Although we regularly express our gratitude, any additional way to show our appreciation is valuable.

To become a Points of Light organization, we need to meet specific criteria as a nonprofit. Additionally, we must complete a training program, pass a quiz, and receive approval to qualify as a Points of Light organization. 

What features of VolunteerHub do you find the most valuable?

Darnell: VolunteerHub makes it very easy for people to sign up to volunteer. We use the calendar feature extensively, listing every event and shift on our VolunteerHub site. This information is shared with our on-site coordinators, whether they are partner agencies or staff members. They use this feature to check in volunteers when they arrive. Ideally, volunteers pre-register, making it as simple as hitting a check-in button.

If volunteers haven't pre-registered, they can sign up on the spot using a simple QR code we created, which allows them to register from their cell phones. This system makes the process smooth and efficient for everyone involved.

Our volunteers often praise us for how easy it is to sign up. Unlike other organizations that may have a lengthy sign-up process, we can accommodate last-minute volunteers. People can call us the same morning they want to volunteer, and we can quickly get them started. This flexibility is something we enjoy offering to our community.

How has VolunteerHub helped with engaging corporate partners?

Darnell: Our corporate and business partners appreciate the ability to easily make reservations for their teams. They can call and say, for example, "We have 15 staff members who want to volunteer," or "Our team of six wants to come out." I can create a reservation for them and generate a personalized link. Everyone signs up through that link, and they are automatically grouped. This streamlined process requires minimal effort on our end.

We also track each business's lifetime volunteer hours. For returning businesses, we calculate the total hours their employees have volunteered and convert those hours into a dollar amount based on the national average for the value of volunteer time in our area. This allows us to show how many meals their time and energy have provided. If they have also made financial donations, we add that to their total contribution.

Some businesses have donated time and money equivalent to over a million meals. They often share this achievement on social media, highlighting the impact they are making through our organization. This approach not only shows our appreciation for their efforts but also demonstrates to the community how we all work together to make a difference.

What has your experience been like with VolunteerHub's training, client success, and support teams?

Darnell: I have to tell you, the organization I was with previously used a different volunteer database, but your system is fantastic. I can send an email with a question or issue, and you respond within 45 minutes to an hour at most. Usually, it's even faster than that. You're always willing to go back and forth to clarify questions, help me figure out what we need, or make changes to existing setups.

When I stepped into this role, VolunteerHub was already in place, so there was a learning curve. However, you provided quick turnaround training for me and the two new staff members who joined with me. You answered all our questions with great patience, and we are extremely grateful for that.

How can someone volunteer with the Foodbank of Southeastern Virginia and the Eastern Shore?

Darnell: The easiest way to volunteer with us is through our website, which is www.foodbankonline.org. Many people mistakenly miss the "org" at the end, so it's important to note. Once on our site, you can click on the volunteer tab at the top. Our calendar is divided into three sections: Eastern Shore, Western Tidewater, and Southeastern Virginia (including areas like Virginia Beach and Portsmouth). You can choose which calendar corresponds to your location or interest.

Each calendar lists all the details you need—times, dates, and descriptions of volunteer opportunities. You can sign up directly from the website with just a few clicks. When you arrive at the chosen date and time, we'll assign your role and provide any necessary training on-site.

 

Listen to the full audio recording

 

Ready to transform your volunteer program?

 Foodbank of Southeastern Virginia and the Eastern Shore stands as a testament to the transformative impact of effective volunteer management software. VolunteerHub offers the essential features your organization needs to streamline and automate your volunteer program, empowering you to achieve your mission. 

Request a Personalized Demo Learn how VolunteerHub can help your organization streamline volunteer recruitment, engagement, and management.  


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