GivingTuesday 2022 is quickly approaching! Is your nonprofit ready to drive value from the yearly day of giving? Here are 23 GivingTuesday Statistics your organization should know.
79.2% of volunteers give during GivingTuesday (leverage your volunteers!)
GivingTuesday (total donations) grew by 38.8% between 2017 and 2018. (givingtuesday.org)
Blackbaud processed more than $60.9 million in online donations from U.S. nonprofits on GivingTuesday 2017 (NpEngage)
42.1% of people volunteer because they were asked to do so (use GivingTuesday as an opportunity to ask).
Faith-based organizations receive the largest percentage of GivingTuesday online donations.(Nonprofit Source – Giving Tuesday Statistics)
Facebook processed the most GivingTuesday donations in 2018 ($125 Million). (Facebook Social Good)
GivingTuesday donations has grown by 100% in the last 2 years. (Winspire)
Facebook matched $2 Million in GivingTuesday gifts (PayPal matched $7 Million). (The Nonprofit Times)
Billboards were one of the most effective advertising trends for GivingTuesday 2018. (Salesforce)
Tips to consider based on the statistics
GivingTuesday offers nonprofits a great opportunity to communicate their mission to both new and existing donors and volunteers. Here are 5 tips to consider when creating your organization's GivingTuesday 2022 strategy.
- Promote your nonprofit's Giving Tuesday messaging on social media.
- Use Giving Tuesday as an opportunity to reach volunteers.
- Ask people to volunteer/donate to your organization.
- Consider investing in outbound advertising.
- Develop a strategy that stands out from the crowd.
Interested in optimizing your volunteer program?
VolunteerHub has helped thousands of nonprofits engage, recruit, and manage volunteers. VolunteerHub can help your organization reduce management time, increase registration, and make data-driven decisions. Learn more about how VolunteerHub works.
