Corporate philanthropy accounts for nearly $15 billion of annual US charitable giving. That’s a pretty big chunk of change. But consider this statistic: each year, volunteers account for $169 billion in donated labor. Now that’s an even bigger chunk of change!
There’s no question that volunteers and many corporations have the common good in mind. But what if there were a way to tie the two together?
Your Brand, Volunteerism, & Giving Back
Each day, VolunteerHub helps thousands of volunteers and organizations connect through its volunteer management and scheduling software. In 2012, approximately 1 million volunteers used our software to give back to their communities.
So here’s where we come in: For-profit corporations are now able to give back, build brand awareness, and increase loyalty among volunteers by sponsoring “hubs” for the nonprofits they care about. Your brand’s logo will be prominently displayed on every VolunteerHub account you sponsor, potentially seen by thousands of volunteers each day. The more hubs you sponsor, the greater your potential reach. Learn more about sponsoring nonprofits in your community.
Who You’ll Reach
We’ve always noticed that volunteers tend to be well-established, socially engaged individuals. A recent study by the Bureau of Labor Statistics supports our observation. Here’s what the study found:
- 47% of US volunteers have a bachelor’s degree (or higher)
- 65% of US volunteers are employed
- 71% of US volunteers are at least 35 years old
Volunteers are leaders in their communities. Leaders are decisive and tend to show loyalty to philanthropic organizations. So what does this mean for your brand?
Connecting Corporate Philanthropy & Volunteerism
The best philanthropic initiatives are those that are easily tracked. However, given the nature of many philanthropic initiatives, tracking can often be a challenge. At VolunteerHub, we have designed a program that helps philanthropic organizations achieve the following goals:
- Help brands create awareness with the millions of engaged volunteers
- Expand brand loyalty across key demographics
- Connect corporate philanthropy and volunteerism
- Simplify the tracking of philanthropic initiatives
