VolunteerHub
  • Platform
    VolunteerHub automates and streamlines, so you can concentrate on making a difference and driving your organization’s mission forward.
    • Platform Features
    VolunteerHub Overview Video
    Watch Overview 1:50
    • Volunteer Management
      • campaign Volunteer Recruitment
      • calendar_month Volunteer Scheduling
      • track_changes Volunteer Hour Tracking
      • storage Volunteer Database
      • paid Volunteer Fundraising
      • receipt_long Volunteer Liability Waivers
      • stars Rewards and Recognition
      • add_chart Reporting
    • Opportunity Management
      • vertical_split Landing Pages
      • task_alt Check-In
      • view_module Multi-Event Editor
      • move_up Configurable Forms
      • lan Group Organization
    • Volunteer Communication
      • mark_email_read Email Messaging
      • sms Text Messaging
      • share Social Media
    • Client Success
      • checklist Onboarding
      • school Training
  • Solutions
    VolunteerHub simplifies processes and removes friction for both coordinators and volunteers, saving your organization valuable time and resources.
    • Software Benefits
    VolunteerHub Overview Video
    Watch Overview 1:50
    • By Need
      • timer Save Time and Effort
      • extension Integrate with Existing Platforms
      • favorite Improve Volunteer Experience
      • show_chart Boost Volunteer Engagement
      • handshake Build Community Partnership
      • list_alt Consolidate Data Management
    • By Initiative
      • pets Animal Rights
      • music_note Arts and Culture
      • sports_football Athletics
      • bookmark Cause/Cure
      • forest Conservation
      • school Education
      • food_bank Food Banks
      • local_hospital Hospitals
      • attribution Human Rights
      • support Human Services
      • local_library Libraries
      • volunteer_activism Nonprofits
      • campaign Political Campaigns
      • account_balance Public Service
      • church Religious Organizations
  • Pricing
  • Resources
    VolunteerHub provides a bevy of resources to help you succeed in nonprofit and volunteer management.
    • All Resources
    VolunteerHub Overview Video
    Watch Overview 1:50
    • slow_motion_video Software Overview Video
    • menu_book The Book on Volunteer Management
    • format_quote Case Studies
    • rss_feed Blog
    • podcasts Podcast
    • upcoming Product Updates
  • About
    Over the last 20+ years, VolunteerHub has helped thousands of organizations manage billions of volunteer hours.
    • About VolunteerHub
    VolunteerHub Overview Video
    Watch Overview 1:50
    • groups Team
    • handshake Partners
    • work Careers
  • Support
  • Request Demo
Blog
General News 3 min read

Corporate Partnerships for Nonprofits: Win-Win Scenario

Eric Burger November 7, 2022
Share this
coworkers giving a high five
Corporate Partnerships for Nonprofits: Win-Win Scenario - VolunteerHub
6:19

Creating, developing, and sustaining corporate partnerships is a win-win scenario for both your nonprofit and the businesses that support it.

According to Nonprofit Source, 90% of company executives indicated that partnering with a reputable nonprofit organization enhanced their brand and 89% believe partnering leverages their ability to improve the community. Developing partnerships presents a win-win-win scenario for your nonprofit, the community, and your corporate partner. Talk about value. Creating successful corporate partnerships can help your nonprofit access skills, funding, and resources that increase impact.

What is a corporate partnership? What isn’t it?

According to the Australian Charities and Not-for-profits Commission (ACNC), a corporate partnership is where a charity forms a relationship with a business. It usually involves a charity receiving funds, goods, or services in exchange for something the corporate partner sees as beneficial.

Keep in mind that a corporate partnership should be a mutually beneficial opportunity, it is not a one-sided relationship. In other words, both parties need to provide value for the partnership to be sustainable.

What are the benefits for corporate partners?

There are many benefits that your nonprofit can promote to corporate partners and partner prospects. For businesses, partnering with your nonprofit could increase employee satisfaction, provide professional development opportunities for staff, create a positive public image, provide marketing opportunities, and increase community impact. Use this opportunity to think outside the box.

What are the benefits for your nonprofit?

What are you trying to achieve through developing corporate partnerships? Depending on your strategy, you could use corporate partnerships as a way to generate donations, grow your volunteer program, increase community visibility, and access resources. Again, this is an opportunity to think outside the box and create value.

Types of corporate partnerships

There are several ways that your nonprofit can partner with for-profit businesses in the community. Below are a few common forms of corporate partnership.

Corporate sponsorship

Corporate sponsorship is a payment, made by a business, that aims to help your nonprofit further its mission. Typically, corporate sponsorships provide a business with recognition in exchange for supporting a activity, program, or special event. For example, The Alzheimer’s Association may look for corporate sponsors for their annual Walk to End Alzheimer’s event. Promoting corporate sponsorship opportunities can help your nonprofit fund initiatives and drive brand awareness for sponsors.

Workplace Giving

According to Double the Donation, workplace giving is a company-sponsored program that provides employees with an opportunity to financially support nonprofit organizations. Workplace giving has been shown to increase employee retention and engagement. It is also not uncommon for businesses to match employee donations. 65% of Fortune 500 companies offer contribution match programs.

Skill-based volunteerism

There is a lot of value in finding skill-based volunteers to help your nonprofit reach its goals. Partnering with for-profit organizations can help your volunteer program tap into specialized talent. The good news is, that businesses are recognizing the value of corporate volunteer initiatives, and more than 50% of corporate volunteer programs include skill-based volunteerism.

We wrote an entire article on the benefits of skill-based volunteerism and how organizations, like yours, can utilize it. Check it out here.

Volunteer grants

Volunteer grants are another way that businesses can support your organization. Double the Donation defines volunteer grants as corporate giving programs that encourage volunteerism in communities where employees live and work. Through these programs, companies provide monetary grants to organizations where employees regularly volunteer.

In-kind donation

An in-kind donation is a non-cash gift made to your organization. It can be appealing for businesses to support your cause by providing goods (including technology and software), services, time, and expertise. For example, your nonprofit may want to ask your corporate sponsors to help cover the cost of volunteer management software, or other technology that helps save time and resources.

If you are interested in software donation, we created a template to send to corporate sponsors.

Cause marketing

Cause marketing is a collaboration or joint marketing effort between a nonprofit and a for-profit business. Engaging in a cause marketing partnership can bring awareness to your nonprofit and its corporate partner.

How to find corporate partners

Building strategic partnerships can be a rewarding experience for both your nonprofit organization and other local businesses. To find corporate partners, your organization should identify companies with an aligned mission, do comprehensive research, offer equal benefits, go beyond sponsorship, maintain open communication, and leverage data.

Nonprofit Pro is a great resource to help your nonprofit identify corporate partnership opportunities and engage businesses in the community. The resource can be found here.

Additional resources

Here are several additional resources to help your nonprofit navigate corporate partnerships.

4 ways nonprofits can create corporate partnership opportunities

3 steps for building trust with corporate sponsors

How to approach corporate sponsors (guide)

3 steps for recruiting corporate sponsors

Nonprofits share their tips for engaging corporate volunteers

Junior Achievement is engaging corporate sponsors with VolunteerHub

Takeaways

Creating corporate partnerships can truly be a win-win-win scenario for your nonprofit, for-profit businesses, and the community. Doing research, understanding the different forms of partnership, and creating value can help your organization entice other organizations to support your cause in a variety of ways.


Topics Discussed

  • General News

Related Posts

3 min read What's the Value of Each Volunteer Hour Donated?
Volunteer Hours Dollar Value
3 min read Submitting a Winning Grant Application: 5 Tips to Stand Out
Grant Writing Tips for Nonprofits
9 min read The Top 10 Fundraising Software Solutions for Nonprofits
Fundraising Software

Subscribe to Our Blog

Subscribe to receive email notifications every time we publish new insights, news, and thought leadership to our blog.

Subscribe Here!

symbol-full-color
Contact Us

877.482.3340

media@volunteerhub.com

  • Platform
  • Solutions
  • Pricing
  • Resources
  • About
  • Support
  • Privacy Policy
  • Terms of Use
  • Copyright Management
  • Facebook
  • Twitter
  • Linkedin
  • Youtube
  • Vimeo
©2025 BetterGood. All rights reserved.